Strategy Prepared By
SOCIAL STARDOM
Performance Marketing Ecosystem
We don't just "run ads." We build a capture system. By synchronizing Google, Meta, and YouTube, we ensure no lead slips through the cracks—from the first "awareness" view to the final "book test drive" click.
Top of Funnel (Awareness)
YouTube & Meta Reels: Showcasing the lifestyle and "Badass" appeal of Seltos/Sonet to a broad Mumbai audience.
Middle of Funnel (Consideration)
Google Display & Meta Carousel: Retargeting users who watched 50% of the video with specific offers and car specs.
Bottom of Funnel (Conversion)
Google Search (PPC): capturing high-intent "Price/Dealer" queries with "Call Now" extensions.
projected KPIs (Monthly)
Google Ads: High Intent
Search Campaign Architecture
We will restructure the ad account to focus on Hyperlocal Intent. Instead of fighting for generic "Kia Car" keywords nationally, we will dominate the 5km radius around Andheri, Malad, and Thane.
Competitor Conquesting
We will bid on competitor terms to capture dissatisfied traffic.
- Target: "Autobahn Kia Offers"
- Target: "Shivaay Kia Service Reviews"
Target Keywords & Cost
| Keyword Group | Intent | Est. CPC |
|---|---|---|
| Kia Seltos On Road Price Mumbai | Transactional | ₹25 - ₹35 |
| Kia Showroom Near Me | Visit | ₹40 - ₹55 |
| Kia Sonet Waiting Period | Research | ₹15 - ₹20 |
| Kia Carens Test Drive | Lead | ₹30 - ₹45 |
Push Marketing: Meta & YouTube
Meta Ads (FB/Insta)
Objective: Lead Generation (On-Platform Forms)
- Audience: "CarWale", "ZigWheels", "Mid-size SUV" Interests.
- Geo-Fencing: Strict 10km radius around Andheri/Malad/Thane.
- Creative: Carousel Ads showcasing "Immediate Delivery" stock.
YouTube Regional
Objective: Brand Recall & Local Awareness
- Format: Non-skippable 15s bumper ads.
- Language: Mixed (Hinglish/Marathi) to connect with local Thane/Malad audience.
- Placement: Auto-vlogger channels (Faisal Khan, MotorBeam).
Performance Max
Objective: Omni-channel Automation
- Strategy: Using Google's AI to find customers across Maps, Gmail, and Discovery.
- Asset Group: "Year End Clearance" specific imagery.
- Goal: Maximize Store Visits (GMB integration).