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Web Development Proposal - Shreenath Kia

Website Development
& Optimization

The Digital Showroom is the First Handshake

In 2025, 80% of car buying journeys begin online. Before a customer steps into Shreenath Kia Malad or Andheri, they have already visited your website, checked prices, and compared models.

For a premium dealership, the website must perform three critical functions:

  • Trust Signal: Does this look like an authorized, premium dealer?
  • Speed & Mobile First: 70% of traffic is mobile. Slow sites lose leads.
  • Lead Capture: Frictionless booking forms for Test Drives.
Digital Car Buying Experience

Current Website Audit

Website Analysis Audit

Critical Findings

Issue 1: Generic Template

shreenath-kia.in

The main site suffers from "Generic Dealer Syndrome." It lacks localized authority (e.g., "Best Dealer in Andheri") and feels disconnected from the premium Kia brand identity.

Issue 2: SEO Risk

shreenath-malad-kia.com

This functions as a "Doorway Page." Google penalizes sites that exist solely to funnel traffic without unique content. It competes with your main domain rather than supporting it.

The New Architecture

Hub & Spoke Strategy

We do not just build websites; we build a Digital Ecosystem.

1. The Brand Hub (Corporate Site):
A premium, visually stunning site focusing on the Shreenath Legacy, Customer Testimonials, and Corporate Trust. This establishes you as a market leader.

2. Hyperlocal Landing Pages (SEO Engines):
Instead of risky doorway pages, we build dedicated, high-performance landing pages for "Kia Malad" and "Kia Thane" nested correctly. These capture "Near Me" traffic efficiently.

Technology Stack Note:
We may utilize robust WordPress frameworks to ensure scalability and ease of management. However, this is not a generic installation. The theme will be completely customized, optimized, and white-labeled for Shreenath Kia. This includes code-level optimization, renaming assets for SEO, and removing unnecessary bloat to ensure high performance while retaining the flexibility of a modern CMS.
Website Architecture Planning

Experience The Future

We have prepared two interactive mockups to visualize this strategy.
Please note: These are dummy layouts created for proposal purposes only.

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